Cookies Information and Policy - Comfort Inn Santa Cruz

Cookie Policy

This Cookie Policy explains how INNsight.com, Inc. and Comfort Inn Santa Cruz, (collectively "INNsight", "we", "us", and "ours") use Cookies and similar technologies to recognize you when you visit our websites at www.innsight.com, www.comfortinnsantacruz.com, ("us"). This Policy explains what these technologies are and why we use them, as well as your rights to control our use of them.  

In some cases, we may use Cookies to collect personal information, or data that could become personal information if we combine it with other data points. In such cases our Privacy Policy (https://www.innsight.com/privacy-policy or www.comfortinnsantacruz.com/privacy-policy) will apply in addition to this Cookie Policy.    

What Are Cookies?  

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information. 

Cookies set by the website owner (in this case, INNsight or  Comfort Inn Santa Cruz) are called "first party Cookies". Cookies set by parties other than the website owner are called "third party Cookies". Third party Cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third party Cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites. 

Why Do We Use Cookies?  

We use first and third party Cookies for several reasons. Some Cookies are required for technical reasons in order for our websites to operate, and we refer to these as "essential" or "strictly necessary" Cookies. Other Cookies also enable us to track and target the interests of our users to enhance the experience on our Online Properties. Third parties serve Cookies through our websites for advertising, analytics, and other purposes. This is described in more detail below. 

Processing Purposes

We use your information, including personal data, collected through Cookies for the following purposes:

Provide usage of our website(s): We use information that we collect through Cookies to let you use the website(s) for the primary purpose of providing our services.

Perform analytics regarding the use of our services: We use information that we collect through Cookies to analyze how our website is used and to prepare reports on the use of our website. We also use Cookies to keep track of your use of the website, and to improve your user experience and the quality of the website. It is our legitimate business interest to use Cookies for these purposes.

Providing targeted advertisements: We use certain third-party services who collect information through Cookies to pursue our legitimate interests by providing targeted advertising suggesting tourism-related local businesses such as hotels, restaurants, salons, spas, wineries, golf courses, attractions, resorts, guided tours and other recreational activities. Where necessary, we will obtain prior consent before Cookies are placed for this purpose. If consent is given, you can withdraw it at any time. In addition, you can object to our processing of your personal data for advertising purposes at any time.

Market Research: We use common third-party services like Google Analytics that we collect information through Cookies to pursue our legitimate interests to engage in anonymous market research (including the analysis of market segmentation or trends, preferences and behaviors, research about products or services, or the effectiveness of marketing or advertising) or product development (including the analysis of the characteristics of a market segment or group of customers or the performance of our website, in order to improve our website).

If you prefer to opt out of the use of Cookies described in this section and no opt-out mechanism is available to you directly (e.g. in your browser settings), you can contact us at legal@innsight.com.

Data Sharing

Sharing with Third Parties: We share your personal data with third parties as permitted by law and as described below, including service providers acting on our behalf. We do not sell or rent your personal data.

Competent Authorities: We disclose personal data to law enforcement and other governmental authorities insofar as is required by law or is strictly necessary for the prevention, detection, or prosecution of criminal acts and fraud.

The specific types of first and third party Cookies served through our websites and the purposes they perform are described below (please note that the specific Cookies served may vary depending on the specific Online Properties you visit):  

Essential Cookies:   

These Cookies are strictly necessary to provide you with services available through our websites and to use some of its features, such as access to secure areas and to book accommodations. 

Who serves these Cookies:   

Cookie Provider: INNsight.com

URL: www.innsight.com, my.innsight.com, and or www.comfortinnsantacruz.com

INNsight.com (by itself, or on behalf of www.comfortinnsantacruz.com) uses Cookies to help make its website(s) work and deliver services for users to research, connect, and reserve guest accommodations by navigating around web pages or accessing secure areas of the website. Without such Cookies, the website(s) cannot function properly. These essential Cookies are required for user management and to cache data for preference management, security authentication, session state maintenance, and to process services.

Cookie Names: Apache, PHPSESSID, ci_session, innsight_ci_session

How to refuse: Because these Cookies are strictly necessary to deliver the websites to you, the websites will not function as normally expected if you refuse or block these. You can block or delete them by changing your browser settings however, as described below under the heading "How can I control Cookies?".    

Performance and Functionality Cookies:  

These Cookies are used to enhance the performance and functionality of our websites but are non-essential to their use. However, without these Cookies, certain functionality (like videos) may become unavailable.

Who serves these Cookies?     

Cookie Provider: Google Translate

URL: policies.google.com/technologies/Cookies

Our website(s) use Google Translate functionality to quickly and accurately translate our website content to a variety of international languages to improve user engagement and usability for people who may have a different primary language than English.  We use cookie data to improve the ability to display translated content to users throughout their entire experience while on our website(s).

Cookie Names: googtrans

How to refuse?: To refuse these Cookies, please follow the instructions below under the heading "How can I control Cookies?".

Cookie Provider: Google Currency

URL: policies.google.com/technologies/Cookies

Our website(s) use Google Currency API functionality to quickly and accurately translate our website’s currency display and calculations to a variety of international currencies to provide a localized experience for travelers who may be booking their travel in a foreign country’s denomination.  We leverage cookie data to ensure that currency conversion is displayed and carried through the entire reservation process accurately and displayed accordingly to the user from inception of an availability check the completion of a reservation on our platform.

Cookie Names: NID

How to refuse: To refuse these Cookies, please follow the instructions below under the heading "How can I control Cookies? ". Alternatively, please visit the relevant opt-out link: support.google.com/analytics/answer/181881

More details on controlling your data on Google’s services can be found here: support.google.com/analytics/topic/2919631

Cookie Provider: Tawk.to

URL: www.tawk.to/privacy-policy

Our website(s) use the online chat support service provided by Tawk.to.  Cookies set by the Tawk.to widget and scripts are necessary to provide the functionality of chat support service and optionally to send a transcript of the chat and send any files that a user might upload in connection with any issue for which they need support. Tawk.to has a clear data protection policy which can be found at www.tawk.to/data-protection/ that states that they are not involved in any kind of data mining, collection or advertising.

Cookie Names: __tawkuuid, TawkConnectionTime, ss, __cfduid

Analytics and Customization Cookies:   

These Cookies collect information that is used either in aggregate form to help us understand how our websites are being used or how effective our marketing campaigns are, or to help us customize our websites for you. 

Cookie Provider: Google Analytics

URL: policies.google.com/technologies/Cookies

Our website(s) use Google Analytics, a service that transmits website traffic data to Google servers.  Google Analytics does not identify individual users or associate your IP Address with other data held in Google’s database.  We use the analytics reports generated by Google to better understand website traffic and guest user behavior and conversion data to improve the performance of our websites.   

Cookie Names: NID, _ga, _gid, gat_gtag_[ID of website], __utma, __utmb, __utmc, __utmt, __utmz

How to refuse: To refuse these Cookies, please follow the instructions below under the heading "How can I control Cookies?". Alternatively, please visit the relevant opt-out link: support.google.com/analytics/answer/181881

More details on controlling your data on Google’s services can be found here: support.google.com/analytics/topic/2919631

Advertising Cookies:   

These Cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests. 

Who Serves These Cookies:   

Cookie Provider: Sojern.com  

URL: www.sojern.com/privacy/website-privacy-policy/trackingtechnologies

Our website(s) use Sojern, a service that provides remarketing technology to display online advertising on third-party websites and drive targeted traffic to the website to increase conversion.  Sojern does not identify the individual user, but does display relevant advertising on multiple third-party websites.

Cookie Names: _ga, _gid, gid, apnid, cid, _dc_gtm_[ID of website], dc-adv, tapid, optimizelySegments, optimizelyBuckets, optimizelyEndUserId, _mkto_trk

How to refuse?: To refuse these Cookies, please follow the instructions found here:
preferences-mgr.truste.com/?pid=sojern01&aid=%20sojern03&type=sojern_product     

Cookie Provider: AppNexus

URL: www.appnexus.com (www.appnexus.com/en/company/cookie-policy)

Third Party, Sojern, uses AppNexus Cookies to provide personalized content, social media features, and traffic analysis for its retargeting of online advertising.

Cookie Names: anj, uuid2

How to refuse?: To refuse these Cookies, please follow the instructions found here: www.appnexus.com/en/company/platform-privacy-policy#choices

Cookie Provider: Tapad.com

URL: www.tapad.com

Third Party, Sojern, uses Tapad Cookies to provide personalized content, social media features, and traffic analysis for its retargeting of online advertising.

Cookie Names: TapAd_TTD_SYNC, TapAd_DID, TapAd_TS

How to refuse?: To refuse these Cookies, please follow the instructions found here: www.tapad.com/privacy-policy/#opt-out           

Social Networking and Sharing Cookies:   

These Cookies are used to enable you to share pages and content that you find interesting on our websites through third-party social networking and other websites. These Cookies may also be used for advertising purposes, too. 

Who Serves These Cookies?:   

Cookie Provider: AddThis

URL: www.addthis.com

Our websites use social media sharing tools provided by Add This, a subsidiary of Oracle, Inc., to enable visitors of our websites to share and follow online content around the Internet.

Cookie Names: loc, mus, na_tc, ouid, uid, uvc, __atuvc, __atuvs, km_ai, km_lv, km_vs, kvcd, _gid

How to refuse?: To refuse these Cookies, please follow this link: www.addthis.com/privacy/opt-out

Cookie Provider: ShareThis

URL: www.sharethis.com

Our websites use social media tools provided by ShareThis, Inc. to connect our websites with social media sites and allow visitors to share content across the Internet.

Cookie Names: __sharethis_cookie_test__, __unam

How to refuse?: To refuse these Cookies, please follow this link: www.sharethis.com/privacy

Cookies Summary Table

Provider

Name

Purpose

INNsight.com

innsight_ci_session

Session Data (e.g. login, application state)

PHPSESSID

Session Data (e.g. login, application state)

ci_session

Session Data (e.g. login, application state)

Apache

Logging visitor IP for legal purposes

Google

NID

Per-user personalization/ customization functionality

_ga

Analytics - Website views statistics

_gid

Analytics cookie to identify returning visitors

gat_gtag_[ID of website]

Analytics cookie for tracking visits to website

__utma, __utmb, __utmc, __utmt, __utmz

Analytics Cookies used to distinguish users and sessions, new sessions/visits, to throttle request rate, to track how a user reached the site, etc.

IDE, DSID, 1P_JAR

Doubleclick.net tracking and advertising

__sonar

Doubleclick.net targeting and advertising

googtrans

Translate cookie saves language preferences

Tawk.to

__tawkuuid, TawkConnectionTime, ss, __cfduid

Strictly to maintain session and provide functionality for chat support widget on Tawk.to platform (no tracking).

ShareThis.com

__sharethis_cookie_test__, __unam

Social Media sharing tracking

Sojern.com

_ga, _gid, gid, apnid, cid, _dc_gtm_[ID of website], dc-adv, tapid, optimizelySegments, optimizelyBuckets, optimizelyEndUserId, _mkto_trk

Tracking and Advertising Cookies

AppNexus

anj, uuid2

Sojern uses AppNexus tracking with these Cookies

Tapad.com

TapAd_TTD_SYNC, TapAd_DID, TapAd_TS

Sojern uses Tapad.com to track mobile users using these Cookies

AddThis.com

loc, mus, na_tc, ouid, uid, uvc, __atuvc, __atuvs, km_ai, km_lv, km_vs, kvcd, _gid

Social Media sharing tracking

Table 1: Cookies Used By INNsight.com

What about other tracking technologies, like web beacons?  

Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our websites or opened an e-mail that we have sent them. This allows us, for example, to monitor the traffic patterns of users from one page within our website to another, to deliver or communicate with Cookies, to understand whether you have come to our website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of e-mail marketing campaigns. In many instances, these technologies are reliant on Cookies to function properly, and so declining Cookies will impair their functionality.      

Do you use Flash Cookies or Local Shared Objects?     

Our websites may also use so-called "Flash Cookies" (also known as Local Shared Objects or "LSOs") to, among other things, collect and store information about your use of our services, fraud prevention, and for other site operations.

If you do not want Flash Cookies stored on your computer, you can adjust the settings of your Flash player to block Flash Cookies storage using the tools contained in the  Storage Settings Panel. You can also control Flash Cookies by going to the Global Storage Settings Panel and following the instructions (which may include instructions that explain, for example, how to delete existing Flash Cookies (referred to "information" on the Macromedia site), how to prevent Flash LSOs from being placed on your computer without your being asked, and (for Flash Player 8 and later) how to block Flash Cookies that are not being delivered by the operator of the page you are on at the time). 

Please note that setting the Flash Player to restrict or limit acceptance of Flash Cookies may reduce or impede the functionality of some Flash applications, including, potentially, Flash applications used in connection with our services or online content.      

Do you serve targeted advertising?       

Third parties may serve Cookies on your computer or mobile device to serve advertising through our websites. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished by them using Cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or Third Parties to identify your name, contact details, or other details that directly identify you unless you choose to provide these.     

How can I control Cookies?     

You have the right to decide whether to accept or reject Cookies. You can exercise your cookie preferences by clicking on the appropriate opt-out links provided in the cookie table above.

You can set or amend your web browser controls to accept or refuse Cookies. If you choose to reject Cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. As the means by which you can refuse Cookies through your web browser controls vary from browser-to-browser, you should visit your browser's help menu for more information. 

In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit www.aboutads.info/choices/ or www.youronlinechoices.com.  

Data Retention

There is a difference between Session Cookies and Permanent Cookies. Session Cookies only exist until you close your browser. Permanent Cookies have a longer lifespan and are not automatically deleted once you close your browser. We strive to keep Strictly Necessary Cookies only as Session Cookies and avoid Cookies with retention of more than 1 year.

How often will you update this Cookie Policy?  

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the Cookies we use or for other operational, legal, or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of Cookies and related technologies.  

The date at the top of this Cookie Policy indicates when it was last updated.  

Where can I get further information?   

If you have any questions about our use of Cookies or other technologies, please email us at legal@innsight.com or by post to:   


INNsight.com, Inc.  

2445 Ocean Avenue  

San Francisco, CA 94127  

United States